… My New Release – Phase II

First things first. I realized after pushing out my last post that I neglected a few things about web site development. I’m trying to remember the first web site I created, but it was way back. 1992 or 1993. You read that right. I had a web site before most people knew the wide wide world of webs even existed. I created it by hand. I remember a colleague who I shared it with asked me “what book did you use?”

I blinked. “Book?”

Anyway, using tools to build websites is a new thing. And moving to a single page format like my cheap new web hosting site requires a bit of tweaking to get it right. But I can use things through links. Like it links this blog just great. And I have a perfectly good Amazon Author Page out there, listing all of my books. They pay developers six figure salaries to do a better job than I could ever do with my multiple book pages on my old site.

Enough about that. Here I am a little more than five weeks out and I am slowly gearing up my massive marketing machine. That’s how it feels sometimes. I often tell people that writing a novel is hard, revising the manuscript is harder, and marketing the sucker kicks me in the ass. Yet, with this being my sixth novel, I’ve learned a few things.

There are plenty of people waiting in the wings just dying to take my hard earned money and help me market my new release. I call most of them “preaching to the choir” services. They prey upon authors and, sadly, most of their focus is to other authors. Now, don’t get me wrong, I know that in order to be a good author one must read a lot. But in my experience, most newer authors don’t read very much in the realm of other newer authors. Some do, (and I love you very much) but most don’t.

Then there is the whole eBook/print book thing. My small press is geared primarily toward eBooks, although print books are available and, more recently, available at places beyond Amazon. More on that later. I still don’t understand the aversion to eBooks. I’ve actually read more since I embraced eBooks than I had for years. My Kindle App is loaded on both my tablet and my phone, and it keeps my place on both. If you’ve ever been stuck waiting some place and wish you had something besides a two year old weathered magazine to read, well, pull out your phone and you can just start reading.

Anyway, the key to actually making money in the book biz focuses on getting your books into bookstores. It’s a tough nut to crack for unknown authors. I worked in scholarly publishing for 20+ years and can tell you this: you have to be able to carpet bomb them and that takes capital. See, when bookstores order twenty copies of your book in the hopes that it will sell, they expect that they will be able to return the unsold stock for full credit if the books don’t sell. Huge publishers absorb this cost of doing business. For every best seller they likely have dozens of not-so-best-sellers. Small presses and Indie authors can not compete on a national level so we have to resort to … well, whatever the hell we can.

Here. Now. Me. This. This is what I am doing here, trying to entertain you in a lame attempt to get you to remember my name and even better, my new release, HARMON CREEK. See what I did there? I put in a link. New authors take note. EVERY TIME YOU MENTION YOUR BOOK, put in a link. I don’t have a sales link yet, so I put in a link to a book page I set up on my old website. I have lost count of the book tweets and Facebook posts with authors mentioning “my new book” and they will say “available at Amazon” … yet NO LINK! I should already be navigating there. I guess I should search for you or your book? Really?

Another thing that helps is catchy graphics. Believe it or not, that was originally the purpose of this post, to illustrate the importance of catchy graphics. I’m a writer, not a graphic artist. I do, however, have visual representations that pop into my punkin haid from time to time. All of my book covers were first conceptualized by me. Thankfully, all but one were actually designed by someone who knew what they were doing. The lone cover I designed myself is my free cookbook (companion to my adventure mystery series) and it shows. But I think it matches the cookbook itself, which was designed to mimic the type of local self-produced cookbooks one might find in a rural cafe in the 1980s. I collect vintage cookbooks, I know that genre well. What I came up with, in my lame and crude attempt at design was this:

My book cover, surrounded by true life headlines relating to the primary subject matter of the book itself. Not too bad but I knew it could be better. Enter my awesome and talented daughter Audrey. Dancer turned social media expert that she is, she took my photoshop file and made it into something truly inspiring:

Same cover photo, same headlines, but she knew how to do things I did not and she made it both visually stunning and, well, amazing.

So, basically, what I wanted people to know was that the book is based on a true story. It’s personal to our family as well, the subject was her great-great uncle, her mother’s great uncle. I’ll be sharing more about the back story in coming posts, so stay tuned.

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Thomas Fenske is an author living in North Carolina. More information here: https://tfenske.com

Countdown to Penumbra – 3

penumbra-web

There are three days until the release of Penumbra!

Today I’d like to share a little bit about the story. This is the fourth installment of the Traces of Treasure Series and, like the others, it involves a search for a treasure. The first three eventually became a trilogy, one story led directly to the next. I fooled myself into thinking they could each stand-alone, and to some extent, I guess they can, but they are definitely tied together. Penumbra, though, is a story unto itself. We have the same characters, but we are not as concerned about their past exploits this time. Events move quickly and although there is some sense of their community of friendship, they are too busy doing what they are doing to bother much about the past.

What they are doing is trying to find the lost boyfriend of an acquaintance of cafe owner Smidgeon Toll. Of course, the pendulum of fate has made another pass: HE was on a quest for a lost treasure. In order to find him, Smidgeon and her boyfriend must enlist the aid of their friends to first get on his trail, then discern more about this treasure he was after. Along the way, they encounter a huge, centuries-old mystery, confront a crew of bad guys who kidnap and murder their own way in pursuit of the loot. New friends join the quest as well, including Ximena, who I mentioned a few days ago.

Another new friend is Bea Welbourne, a special collections librarian at a nearby university. Bea has no reason to become involved, but she’s intrigued by the tale she’s heard and is even more intrigued by the trail of clues she manages to uncover. She’s no stodgy librarian, she is smart, fit, and can hold her own out in the wilderness. When told she doesn’t need to help them, she simply responds that she enjoys a bit of excitement. She certainly gets more than she bargained for.

I don’t want to say too much more, because I’m getting into spoiler territory, but suffice it to say, there are many veiled layers concealing the core of this mystery. All the pieces fit together, but it takes a while for our hardy crew of treasure-hunter, investigators to a conclusion.  It is full of twists and turns, with criminals lurking and popping up when you least expect it. And there are several supernatural things complicating matters at several turns. Oh, and the cover? You’ll see all of that in the story.

If you haven’t read any of the other three books, don’t despair … you can read this one first if you want, but be warned: you’ll end up wanting to read the other three.
Penumbra will be released on August 1. The Kindle edition is available for pre-order on Amazon right now.

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Thomas Fenske is a writer living in North Carolina.
You can get more info at http://thefensk.com

Countdown to Penumbra-6

Penumbra-II
Six Days to Go!

With less than a week to go before publication, I’m going to let you in on a few of the surprises in my August release, PENUMBRA.

For the first of these surprises, I’d like to introduce you to a new character, Ximena.  Well, actually, she’s not quite a new character. We’ve met her twice before, in the first two books of the Traces of Treasure Series. She was a young girl in The Fever, a passenger in a car Sam encountered at a gas station in Fort Stockton Texas. She served as a translator for her aunt, an old bruja woman who discerned the danger surrounding Sam’s life and gave him a small stone that contained the power to help protect him.

After surviving the troubles in The Fever, Sam managed to lose track of the stone and danger followed him again in A Curse That Bites Deep because of its absence. The old woman sensed this and perceived the peril that Sam faced, so she looked him up to warn him. The young girl, now a few years older, served as the driver for her aunt.

In Penumbra, this girl is now a young woman of about nineteen. Her aunt recently died, passing the torch of responsibility to her young charge, who we learn is Ximena (pronounced Hi-men-a). Although new to brujeria, she does not take this duty lightly.

Brujeria is a form of spiritual belief akin to witchcraft in Latin American cultures. Ximena has been well instructed, and as we will find out, possesses perceptions and powers that go far beyond even a loose interpretation of normal.

Consider this passage from Penumbra, when Sam is about to encounter some of the bad guys unarmed.

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..the phone rang again.
“Smidgeon?”
“Sam! Where are you?”
“We just pulled into Carlsbad. Ximena made me stop and call you.”
Smidgeon’s heart skipped a beat. “What?”
“She suddenly pointed at a payphone on the side of the road and said I needed to call you right away. Is there anything wrong?”
“I just got off the phone with Holly. She told me that Earl called and let her talk to Dave. He’s in Carlsbad with Earl and Ding. She is supposed to come by herself along with the paper and meet them at a small store on Lea Street at 5 in the morning. She said it is on the west side of town.”
“I have the paper.”
“I know that. I was just fixing to call Mule to ask him what we should do when you called.”
“Call Holly, and tell her to stay put. I’ll handle it.”
“Sam, how can you face off with Earl and Ding? You don’t even have a gun.”
“I have Ximena.”

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She’s young and she’s short, about five feet tall, but she’s already proven that she can handle herself in a tense confrontation.

What can she do?  What does she do?  Well, that would be telling, wouldn’t it?

Penumbra, the fourth book in my Traces of Treasure Series, is an adventure mystery that continues the adventures of Sam, Smidgeon, and Lance, along with a few other friends and characters.  Yes, the ghosts are back as well, more ghosts than you might expect. The first three books in the series are basically a trilogy, but this continuation of the series is quite capable of standing alone.  But I have to warn you: after reading this one you will be hooked; you will definitely want to go back and read the other three.  Just saying …

It will be available on August 1 at Amazon in Kindle, KindleUnlimited, and paperback.

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Thomas Fenske is a writer living in North Carolina. Find out more at http://thefensk.com